Why Podcast is important?

 

Life is always a roller coaster ride, where time is as precious as money. With such a scenario, digital talks aka Podcast are surfing over the internet. Podcast has been called the “next marketing frontier”. Do you like to talk and interact? Then podcast helps you to share your views and find exciting and engaged audience. Bonus! You can earn while you talk! It is fun and also a great way if you want to better your brand.

Packed with information and the perfect sprinkle of entertainment and light-hearted banter, podcasts are incredibly engaging and a useful medium for businesses and listeners alike. They are the sleeping giant of content types, though.

Most businesses don’t understand the true potential behind podcasts. And there’s a huge number of reasons why they are the perfect addition to any existing content strategy.

Despite criticisms of why podcasting won’t work, the facts tell a different story. According to Edison Research, the number of Americans who listen to a podcast each week has grown 100% over the past four years. In fact, 67 million Americans listen to a podcast every month.

That’s millions of opportunities for your brand to become a household name. (Are you starting to understand the importance of podcasting now?)

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When it comes to enterprise-level sales, there’s no medium better positioned than podcasts. Podcasting attracts educated and relatively wealthier audiences – it’s 45% more likely for a podcast listener to have a college degree, and 68% more likely to have a post-graduate degree.

Podcast listeners are also much more likely to be HNIs (high net-worth individuals), with a 45% more likelihood of having a net household income over $250,000 annually. Translation: Listeners have money.

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When you are considering producing podcasts for your organization, consider these top benefits:

1. Podcasts make information personal.

In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it from an e-mail or document.

2. Podcasts are convenient and easy to consume.

Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer as soon as they are available. You can listen to them at your convenience.

3. Podcasts cut costs.

Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs and e-mail storage costs. They are easy to archive and updating them is quick and easy.

4.Podcasting is a time-efficient form of communication.

You can listen to podcasts while you do other things at work or at home, or during your commute. Some types of meetings can be eliminated in favor of podcasts, saving time and improving productivity.

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5. Podcasts are portable.

Once a podcast resides on your computer, if your computer is portable, you can take the podcast with you and listen whenever or wherever you want. Or, you can transfer the podcast to a personal media player such as an iPod.

6. Podcasting is an on-demand technology.

Listeners decide what they want to hear, and when they want to hear it. On one hand, this means you’re competing for their eyes and ears. On the other hand, this means that if they are subscribing to your podcasts, there’s an excellent chance they’re actually getting the information you’re providing to them.

7. Podcasts are one way to deliver on a social networking strategy.

Your podcast subscribers are the core of your community and over time, they will be your best prospects for deepening the relationship through cross-sell and loyalty tactics.

After all, podcast listeners are a marketers’ dream: “Women age 25-34 are the really sweet spot for podcasting listenership,” according to Edison Research, and 44% have a household income of more than $75,000 a year. Best of all, they’re a captive audience: 70% say they do nothing else when listening to a podcast, with nearly all finishing (or almost finishing) whatever podcast they download.